Early days

Some would say this is where it all started in the lettering Industry:



The Phoenician alphabet.

Phoenicians lived in the Mediterranean and so were also responsible for the Package Holiday. They were famous for having Phoenician Gallerys, huge ships with oars that carried great Works of Art about and often sank so that people could discover them later.

Known as the Purple People because of the much sought after purple dye they made in their city of Tyre [which they didn't invent - that was Charles Goodyear]. The greek for purple was phoinix which is why they became Phoenician, until Romans found them and called then Punic because their word for purple was puniceus. Which then led to the Punic Wars.

The Punic Wars were because the Romans wanted to holiday in Sicily and this belonged to the Cathaginians who were also Phoenician on account of their colourful language [see above]. In the First Punic War the Romans got their towels on the deckchairs after a Bloody Battle and subsequently enjoyed holidays in Sicily for thirty years until The Second Punic War which was famous because it was in the Second Punic War that Hannibal famously crossed the Alps with his Elephants. Hannibal won many battles because: 1, no one had ever seen an elephant before and: 2. everyone was off fighting in Sicily. But despite Hannibal's, somewhat misguided, victories, the Romans held onto Sicily and the Carthaginians had to be content with holidays in Crete.